Content, Channels, Communities » Socialize

Xero: Paula Jackson

Socialize — Sun, 03 Mar 2013 12:24:49 +0000

Xero’s Marketing Manager Paula Jackson (@PaulaEJackson) leads the team that is taking New Zealand’s beautiful accounting software to the world. With customers in more than 100 countries, Xero is a global leader in online engagement.

Key Points:

·         Content marketing
·         Export market entry
· Online brand building
·         Partnering for success
·         Channel management how-to

Burger Fuel: Alexis Lam

Socialize — Fri, 01 Mar 2013 23:38:55 +0000

Alexis Lam (@CasualLex) is the Marketing Manager at BurgerFuel, which is selling burgers all over New Zealand and in the Middle East. BurgerFuel was named Exporter of the Year at the 2012 Westpac Business Awards, due in part to its comprehensive digital marketing strategy.

Key Points

·         Context v Content
·         Experiment often
·         Middle East experience
·         Channel learnings

Vend: Nick Houldsworth

Socialize — Fri, 01 Mar 2013 23:24:46 +0000

Nick Houldsworth (@NickHouldsworth) was employee number one at Vend, and as Marketing Manager has been responsible for achieving the improbable feat of making Point of Sale sexy.

Key Points:

· Online brand building
· Using social media to express company culture
· Social recruitment
· Social media tools

Icebreaker: Brooke Riley

Socialize — Fri, 01 Mar 2013 21:47:34 +0000

Icebreaker is one of New Zealand’s biggest global brands, with design, manufacturing, and retail locations spread across the planet. With so many markets to engage with, Social Media Manager Brooke RIley (@Brookeie) and the team at Icebreaker have made smart use of digital media to tell their story.

Key points:

·         Social media with a limited budget
·         Facebook strategy
·         Performance monitoring
· Content drives clicks

Content

Socialize — Sat, 18 Feb 2012 23:57:00 +0000

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ultrices leo rutrum neque consequat elementum. Praesent vel magna nec felis mattis tempus. Curabitur pulvinar luctus magna at iaculis. Sed vehicula malesuada placerat.

Aenean quis metus in augue fringilla semper. Nullam ullamcorper vulputate faucibus. Vestibulum at erat metus, id eleifend nibh. Etiam malesuada sollicitudin ultricies. Duis nisi justo, porttitor gravida dapibus ac, viverra vel sapien. Pellentesque laoreet consectetur augue vitae gravida. Donec congue sapien pharetra massa facilisis iaculis. Integer nisi turpis, luctus quis elementum sit amet, congue vel diam. Duis ullamcorper sollicitudin elit, vel pellentesque tellus cursus quis. Ut eu nunc in massa egestas pellentesque.

XERO – Video 4

Socialize — Sat, 18 Feb 2012 03:57:23 +0000

XEROLorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse accumsan ultricies diam sed sodales. Morbi nec odio et magna blandit.

XERO – Video 3

Socialize — Sat, 18 Feb 2012 03:56:34 +0000

XEROLorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse accumsan ultricies diam sed sodales. Morbi nec odio et magna blandit.

XERO – Video 2

Socialize — Sat, 18 Feb 2012 03:44:16 +0000

TelecomLorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse accumsan ultricies diam sed sodales. Morbi nec odio et magna blandit.

XERO – Video 1

Socialize — Sat, 18 Feb 2012 03:21:58 +0000

XEROLorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse accumsan ultricies diam sed sodales. Morbi nec odio et magna blandit.

www.facebook.com/allwhites

Socialize — Fri, 25 Nov 2011 04:24:34 +0000

Engage & Commercialise are the experts distributing engaging online video content. We’re working with big brands, small businesses and high-growth companies in New Zealand. Growth strategy, provide creative direction and deliver full-service production and online distribution services. If you … Continue reading →